![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/cd53c0d4-4a82-44aa-b14e-4197da2fa485_rw_600.gif?h=3d65572c703178a68220e69d1e526ee2)
I worked with gifting brand Bloom & Wild to create animated typography for their social-first campaign focussing on recipient reactions. The animations needed to compliment and interact with their footage, highlighting the intimacy of the moment, as well as a sense of surprise and delight.
I created animations that felt hand-written and personal - using a write-on effect to mirror the unwrapping or revealing of the gifts. Subtle use of masking, scaling and parallax between the various lines of copy created a sense of depth, while understated use of the Bloom & Wild colour palette made sure the animations felt in tune with the brand's premium positioning.
Client: Bloom & Wild
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/cef39c7e-d202-4b80-bac4-b34032d6d26a_rw_600.gif?h=985a543e195571b873554dc9b6c36a51)
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/12358561-8a63-43f8-92e5-3cea5164dd85_rw_600.gif?h=a53acce6997d5f8197a173fbcb380122)
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/84a5554b-5c49-48aa-9fe7-8b247c7432ad_rw_600.gif?h=98583bd532002accf7205cb2760996f3)
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/d81444e5-fd80-4c58-b41c-2bca3954f628_rw_600.gif?h=c74d72b14b68002e568b012469874e76)