Client: Charles Worthington
Project: Vibe Collection 2017
Format: Live Video Projection
Year: 2017
Role: Concept Ideation, Animation, Motion Graphics
I created this video for Charles Worthington to launch their 2017 hair collection. The launch took place in Charles Worthington's own London home and was projected directly onto an existing wall-mounted artwork. This site-specific approach added an extra element of surprise and delight to the launch. It also presented various challenges to overcome in terms of execution.

The video was mapped onto an existing wall-mounted artwork consisting of white canvas squares.

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