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GROWN is a wellness brand offering a range of health tonics with adaptogenic ingredients. They needed their main identity and various brand marks brought to life with motion design.
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/f953a1f9-b518-4a04-9862-cf7867ad0c27_rw_1920.jpeg?h=b98049ca44760f951d1673096e67de85)
Each of GROWN’s tonics has its own unique mark, referencing the brand's central title mark, and its specific therapeutic effect. These marks needed to be animated in a way that spoke to the effects of the tonics and felt in-line with the brand's DNA. The final animations take each tonic’s effects into account, and references them in a clean, subtle way.
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/d7a9760a-022c-4e6c-9101-deafca5a14b9_rw_1200.gif?h=79769507f43a19335a86b2856db14758)
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/c2088f94-2567-4b19-9169-36f6c52e9d90_rw_1200.gif?h=cbe4375068e55793ac3d5cc8beb64c11)
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/a0b9557c-5556-4a6f-bb9f-3f6f384b2ee5_rw_1200.gif?h=b0250cc203f0f5abb054087f54ba7283)
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/a600c3bd-aa43-4f4d-b5e9-c82ac99d66ab_rw_1200.gif?h=8bca92de0cabf51ef8cf02f32786f849)
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/39774319-3a8e-4c45-8b6a-01697d032411_rw_1200.gif?h=958576f4abc2d979326eb236986eb1a2)
![](https://cdn.myportfolio.com/e4b552d2-946a-4e86-be37-fbde8b3995c0/7b81dbef-68b3-41a6-8a6a-394e86710dcc_rw_1200.gif?h=e68b983fe1ff2900d4eb1769e3331bf3)