GROWN is a wellness brand offering a range of health tonics with adaptogenic ingredients. They needed their main identity and various brand marks brought to life with motion design.
Each of GROWN’s tonics has its own unique mark, referencing the brand's central title mark, and its specific therapeutic effect. These marks needed to be animated in a way that spoke to the effects of the tonics and felt in-line with the brand's DNA. The final animations take each tonic’s effects into account, and references them in a clean, subtle way.