Client: João Elias
Project: Sophie Hallette University Challenge
Format: Digital HD Video
Year: 2017
Role: Concept ideation, Director, Editor
I made this mood reel to accompany a special lace collection by fashion designer João Elias. The collection was an entry into the Sophie Hallette University Challenge 2017.
João's collection embraces the floral delicacies of lace and contrasts them with bold, architectural silhouettes. Our rooftop location offered us unique views of London's richly varied skyline as well as lush greenery. I directed the video to highlight the harmony between location and collection.
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