The latest brand campaign from Meta – “It’s Your World.” – serves as an invitation and celebration of all the ways people use Meta’s universe of products to connect and make positive things happen in their lives. Fans were invited to jump into the world of Coi Leray as she takes her passion for anime and basketball to new heights in an exciting music video for Make My Day ft. David Guetta, directed by Fx Goby with character design by Isago Fukuda.
The collaboration between Meta, Droga5 and Nexus Studios brought together a world-class team of artists – all certified anime nerds. Their intimate knowledge of the medium brought a high level of authenticity to the branded music video. My brief was to bridge the distinct worlds of Meta and Coi by bringing multiple brand assets and a suite of bespoke creative to life in the intro/outro sections of the music video.
Agency: Nexus Studios      Client: Meta     Director: Fx Goby​​​​​​​