This mood reel was made to accompany a special lace collection by fashion designer João Elias. The collection was an entry into the Sophie Hallette University Challenge 2017.
João's collection embraced the floral delicacies of lace and contrasted them with bold, architectural silhouettes. The rooftop location offered unique views of London's richly varied skyline, as well as lush greenery. The film was directed to highlight the harmony between location and collection.