The National Youth Theatre asked me to create a series of dynamic, engaging GIFs to help promote its 2017 audition season.
The campaign was titled ‘Find Your Stage’ and this phrase formed the basis of the copy for the GIFs. The main GIF uses multiple phrases stating “Find Your (x)” which are rendered in a collection of fonts that best reflect (x). The style of the animation of each slide also reflects this (x) value, as does the sound design (included in the video version below). I rendered the GIF in bright colour palettes to attract the eye and stand out on social.