My identity for Peckham Vision

The Need
Peckham Vision has a long history of championing and activating the community of Peckham town centre. While Peckham Vision has a good level of name recognition in the community, it has no consistent or recognisable visual identity. This creates confusion and ambiguity around who Peckham Vision is*, and whose interests they represent.

The Challenge
Create a striking and coherent visual identity for Peckham Vision that is, at once, vividly fresh and contemporary, and unmistakably Peckham. The identity should work effortlessly across PV’s social platforms (its initial method of engagement), as well as lending itself to desirable merchandise (an important source of income for PV) and instantly recognisable livery for its community activations.

The Solution
A stylised and stacked work mark, containing a visual “eye” motif.

My social badge for Peckham Vision

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