The Beacon Collaborative commissioned me to make 12 video profiles of the winners of the Beacon Prize 2011. Part of this project involved the creation of a branded sting that would play at the start and end of every film. The existing logo made reference to the flames of a beacon and the awards ceremony was about highlighting excellence in philanthropy. This informed the approach to the animated identity, starting with the idea of the beacon being lit flame by flame until fully ablaze. The swirling spot lights that resolve onto the logo capture the idea of highlighting the philanthropists and the reflection and glow effects add a sense of ceremony and glitz to the animation.
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