Journalist Franki Cookney needed a visual identity for her new sex and sexuality podcast, The Second Circle.
The identity had to stand out in an overcrowded marketplace, whilst subtly alluding to the subject matter and hinting at the connection to Dante’s Inferno. It also had to work well across multiple executions and platforms, as well as on social. 
The concentric circles of the identity are designed to draw the eye inwards towards the high contrast title at the centre. The second of the seven circles is filled, highlighting the circle of the podcast’s namesake. The colour scheme is a subtle nod to the colours most often associated with the world of kink and BDSM.